2 Aug
Social media is changing the way consumers reach buying decisions. Traditional methods of advertising and selling techniques are no longer good enough if a company wants to excel at sales. I covered the faults of the traditional sales process and investigated the characteristics of today’s consumer in part one of this two-part series. Continue reading
Tags: business, digital marketing, sales, social media
23 Jun
I’ve been spending a lot of time reading my friend Ryan Critchett’s blog lately. Ryan truly believes that the social space is relevant and necessary for businesses to succeed in the emerging era of relationship building systems. What I love about his blog is that his passion for his beliefs are evident and it’s infectious. Check it out!
Ryan got me thinking a lot about how businesses need to rethink the way they manage their sales channels to match the mindset of today’s customer. Today’s customer is influenced by so much more than a print ad or a TV commercial. The internet, mobile web, and social media has given customers not just access to information, but also to a voice.
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Tags: business, digital marketing, evolution, influence, sales, social media
15 Jun
If an alien race was secretly observing our society, they may think that we are cyborgs. It seems as if our cell phones are physically attached to our bodies because of how we use the devices on a daily, if not hourly, basis.
It’s pretty obvious that we have gone mobile.
Image courtesy of Mashable Infographic @nick_sigler
Tags: Android, Apple, Blackberry, digital marketing, evolution, iPhone, qr codes, social media
9 Jun
For anyone who is new to social media, attempting to understand how to integrate social media into your business can be a daunting task. I think that’s where the problem begins. We get too caught up in trying to create the best content or trying to be the next superstar that we miss the principle behind social media: building meaningful relationships.
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Tags: social media
4 Jun
When it comes to Klout, people seem to love them or hate them. The issue surrounds the Klout score, which is a numerical value of one’s influence in the social media space. Opponents raise issues like the methodology used to calculate influence, the meaning of the distance between scores, ease of score manipulation, and the inconsistencies between scores from different users. Proponents (much harder to find, btw) like using the Klout score as a metric to gauge social media interactions.
(Editors note: I won’t link to blog postings because I do not want to take what was written out of context.)
As for myself, I don’t have a strong opinion about Klout and I bet the majority would agree with me. But this post is titled Why I Love Klout so I’ll tell you why.
Tags: influence, Klout, social media